People More Likely To Buy With Strategic Virtual Reality Use, According to New Study

Stevi RexAnnouncements0 Comments


Greenlight VR released results this week from its survey of 1,300 adults that found the majority of consumers—71 percent of them—feel that VR makes brands seem “forward-thinking and modern.” However, there’s even better news for brands’ bottom lines: 53 percent of respondents said they’d be more likely to purchase from a brand that uses VR than from one that doesn’t. … Read More

Presenting the New Rules for the Experience Economy

Clifton DawsonAnnouncements0 Comments


We’re delighted to announce the theme for Virtual Reality Strategy 2016: Winning in the New Experience Economy: The New Rules. We like our event theme to be applicable to both the event itself as well as the current state of the industry. We always put a lot of time and thought into it, and decided to share with you how … Read More