People More Likely To Buy With Strategic Virtual Reality Use, According to New Study

Stevi RexAnnouncements0 Comments

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Greenlight VR released results this week from its survey of 1,300 adults that found the majority of consumers—71 percent of them—feel that VR makes brands seem “forward-thinking and modern.” However, there’s even better news for brands’ bottom lines: 53 percent of respondents said they’d be more likely to purchase from a brand that uses VR than from one that doesn’t. … Read More

Presenting the New Rules for the Experience Economy

Clifton DawsonAnnouncements0 Comments

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We’re delighted to announce the theme for Virtual Reality Strategy 2016: Winning in the New Experience Economy: The New Rules. We like our event theme to be applicable to both the event itself as well as the current state of the industry. We always put a lot of time and thought into it, and decided to share with you how … Read More