China’s Top Virtual Reality Lab Director to Present at VRS

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China’s prominence will be a key topic at the Virtual Reality Strategy Conference with executives from Tencent, YouKu, and Huawei in attendance. Register now. Researchers and Analysts from Greenlight Insight’s Beijing-office will also attend the conference.

While China’s domestic VR ecosystem has begun to form a solid foundation, few could have anticipated its rapid emergence and importance to the industry. The VR industry in China is no longer about cheap production of cardboard headsets.

Such was not always the case. Back in 2014, most people found it even hard to believe that building a virtual reality laboratory was a worthwhile endeavor. Professor Philip Zhenming of Sun Yat-sen University, a Distinguished Analyst at Greenlight Insights, accomplished just that, establishing one of the first Human-Computer Interface Labs in all of China.


(Courtesy of Professor Jhai)
Professor Philip Zhenming: “When I first mentioned the idea of building this laboratory, no one supported me. It was simply because no one believed that a professor of philosophy could successfully conduct an experiment of “transferring” between the virtual and real world. Therefore, without funds, I failed to carry out this project. Later on, the president read my book Get Real: A Philosophical Adventure in Virtual Reality by chance, and thus believed that a professor of philosophy also had the ability to build a laboratory alone. Therefore, he funded me to carry out this project.”