Register for the VRS Master Class

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VRS Master Classes are classes offered to attendees by world-class experts of a discipline in order to develop skills in fundamental concepts or stimulate thought in a specific area. VRS Master Classes may include research findings, promising practices, and case studies by respected leaders in their field. We highly recommend that you pre-register for Master Classes when you register for the VRS Conference. We cannot guarantee on-site registration for these classes will be available.

Wednesday, November 2


The Latest Market Segmentation Framework

Stephen Marshall, MBA, Senior Vice President, Greenlight Insights

Stephen Marshall, MBA, is Senior Vice President of Greenlight Insights. Stephen oversees Greenlight’s industry research and advisory initiatives. Prior to joining Greenlight Insights, Stephen was Research Director of BIA Kelsey, the leading advisory firm focused on the local advertising and marketing marketplace. Steve also has more than 25 years of experience in management consulting, with a specific concentration on serving emerging businesses and markets related to the Internet. Previously, Stephen was assistant vice president of corporate strategy for Pacific Telesis (now apart of AT&T). Previously, he was a senior manager of Marakon Associates, an international consulting firm, and served as a consultant for First Manhattan Consulting Group and Boston Consulting Group. Stephen has a B.A. in American history from the University of Michigan and an M.B.A. from Harvard Business School.

Interested in facilitating a VRS Master Class or have an idea for a Master Class topic or Instructor? Please contact with creative ideas.

*Please note: Name badges are required to attend all VRS Conference events including meals, breakout sessions, and master classes. There are no additional fees to attend Master Classes. You will have an opportunity to register for Master Classes upon registration on the day of the conference. If you have questions about registration for classes, please contact