We have all heard about the recent price cuts in the HTC Vive and Oculus Rift, but what are the underlying implications of these major moves? Did lagging sales push HTC and Oculus to drop prices? What is going through these companies’ minds?
Forbes contributor Charlie Fink offers an explanation based on public announcements from HTC President Rikard Steiber, who is proud of the “wide array of experiences” Vive’s developer community has to offer. Likewise, Oculus boasts the largest library of VR content, having spent over $250M in their developer community.
Location-based VR entertainment (LBVRE) has also provided a strong proportion of VR-driven business, with the overwhelming majority utilizing either HTC or Oculus technology to provide clients VR experiences. Greenlight’s 2017 LBVRE report highlights everything you need to know about the entrepreneurial world of LBVRE.
Thus, a strengthening user and developer community highlight an undeniable fact; pioneers have established VR and are growing on a daily basis. We see these indicators, and with decisions from major players it is clear these companies are seeing a shift in the playing field. But what are these changes?
Competition highlights a new world for VR, with products from Windows, Acer, and Lenovo bringing new options on Android, Daydream, and Viveport platforms. With each iteration of high-end products being a little bit better than their competition, we are looking at plans from these major players to really start to sell in the next year.
Charlie Fink will be on VRS 2017’s Wednesday’s panel, discussing VR’s horizons with other thought leaders. To learn more about the full VRS 2017 agenda, visit here.