VR: Not Just for Entertainment
Virtual Reality 2.0 is not just for entertainment anymore. For the past few years, a growing number of companies outside of the entertainment industry has been quietly testing and implementing VR solutions. According to a recent Deloitte study, more than 150 companies across multiple industries, including 52 of the Fortune 500, are testing or have implemented AR/VR solutions.
What is driving the adoption of enterprise VR?
As companies see their competitors reaping significant productivity, process and quality benefits of VR, they are eager to experiment with how these can improve their own results, and maintain their competitiveness. In addition, the development of improved and more user-friendly and affordable hardware is driving the adoption of VR headsets and software systems by forward-thinking enterprises.
How enterprises are incorporating VR
A whole new wave of VR headsets, such as the VRHero from VRgineers, are showing up in major companies to augment and improve training, design, manufacturing, communications, sales, field service, data visualization, and more. As the 2nd annual Virtual Reality Strategy Conference draws near, it’s time to take a closer look at some of the sessions that will be featured prominently in the Experiential Enterprise Summit.
Design and Modeling in VR
Creating 3D content on a 2D display has obvious limitations. But being able to virtually step inside of and edit a 3D design or environment provides a much clearer and more accurate view for designers to construct, model and test products in realistic environments to enhance quality and accelerate the design workflow. This reduces development time, cuts production costs and yields better products.
Training and Education
Comprehension and retention of information can be greatly enhanced by VR content that creates immersive experiences and interactions. Deloitte Digital calls VR a “major game changer” for education. VR is especially useful for training and testing that is dangerous, expensive, or impractical or impossible to do in real life.
For example, surgeons can practice procedures many times before they enter the operating theater. In one study, surgeons retained 80% of the VR training material, compared to 20 percent when listening to a lecture.[source]
Sales and Marketing
VR is being heralded as the next big thing for sales and marketing. Companies in the retail, automotive, banking, consumer products, travel and hospitality markets say VR is a better way to communicate with customers, present products and improve sales.
Potential customers can try electronics, cars, homes, and clothes before they buy, which leads to greater consumer confidence, and higher conversion rates.
VR has the ability to dramatically change how we work, communicate, collaborate and travel. Why spend time and money to travel somewhere when you can put on your VR headset and be there in an instant. Add avatars with animation based on head, face and hand tracking and you have a virtual presence solution for business meetings, conferences, inspections, and collaboration in virtual spaces. As more companies utilize VR, it will likely start to impact the design of workspaces, and will empower remote workers.
The Virtual Office
A natural extension of using VR for communications and collaboration is the virtual office. This will be a shared space that brings together all of the elements needed to get the job done. Virtual screens for work documents, browsers, news, information, data, and video feeds. Your teammates, clients, and partners will appear as avatars for meetings, discussions, and problem-solving. Just another virtual day at the office.
Data visualization is an area being developed to enable people to “see” Big Data in a virtual environment. VR will provide the ability to manipulate data and variables, then instantly see the effects. The Belgian company Barco has developed techniques for immersive data analysis, as shown in the photo above. The next few years will likely see sophisticated data visualizations that will enhance current analytical techniques.
Blue-Chip Companies & Leading Innovators to Present at VRS 2017
Blue-chip companies participating in the Experiential Enterprise Summit 2017 include Amazon, Accenture, Microsoft, Dell, IBM, and HP, among other household names. VRS Conference 2017 also includes VR/AR leaders from many of the top studios and technology players transforming VR/AR. A short list includes HTC; The VR Company; THX; Technicolor; Survios; Starbreeze Studios; Framestore; Baobab Studios; Zero Latency; Unity; Secret Location; and Neurable, which will be participating in the VRS 2017 Solution Showcase.
Registration is still possible at vrsconference.com/register