Accessibility to virtual reality has become a primary restraint to mass adoption. According to Greenlight Insights’ 2017 Virtual Reality Industry Report, head-mounted displays (HMDs) will account for $43.4 billion of global revenue in 2021 – marking HMDs as largest segment of the industry. Households and education will be vital channels of distribution for affordable headsets and implementation into experiential education had started to drive this growth.
To meet consumer expectations of affordable, in-home virtual reality experiences, companies like DODOcase have provided cost efficient headsets for mobile content. Based out of San Francisco, DODOcase offers portable solutions that are compatible with various smart phones for a high-end mobile experience. The current line of products allow customers to customize their headsets creating a fun, tailored headset to experience immersive content.
Although DODOcase does not offer the highly interactive experience of a Oculus Rift or HTC Vive, there is something powerful about getting a VR headsets, however interactive, in the hands of first time users. Experiential marketers will benefit from the potentially high levels of reach for their branded content with accessible headsets. This growing flow of distribution will allow consumers to engage with a brand like never before without breaking the bank.
DODOcase will be giving away pairs of their SMART VR headsets at VRS 2017.