Next Week’s XRSWeek Will Show How Major Companies Use Virtual & Augmented Reality To Help Their Bottom Line

Greenlight InsightsAnnouncements

October 9, 2018, San Francisco–The third annual Virtual Reality Strategy Conference at XRSWeek 2018, produced by Greenlight Insights, will take place October 15-18 at the beautiful Park Central Hotel in San Francisco. Featuring presentations by top executives from companies involved in business and entertainment, this event is the key meeting for organization leadership working in xR – a catch-all term … Read More

Shared Experiences Are Transforming Mobile AR Marketing Campaigns

Jason RheeAnnouncements

Current augmented reality marketing campaigns drop products and other branded experiences into the consumers’ real world, creating a widely available immersive experience that is unique to the brand. These experiences are evolving as the next wave of immersive marketing is coming. Development tools like Google Anchors and ARKit 2.0 enable users to interact with one item in a shared environment … Read More

Why Every Enterprise Needs An XR Strategy Now, Not Later

Greenlight InsightsAnnouncements, VRS Spotlight

Why Every Enterprise Needs An XR Strategy Now

The last ten years have seen a digital transformation driven by ubiquitous computing. Consumers expect to have 24/7 access to the information and content to which they have increasingly become accustomed, and marketers can now leverage an omnichannel approach to consumer engagement, creating experiences that are no longer limited to a physical space. With this in mind, virtual, augmented and … Read More

Save The Date! 2018 Conference Announced!

Greenlight InsightsAnnouncements, News

Virtual Reality Strategy Conference 2018 Dates Announced

Breaking news! We’ve announced the date and venue for our 2018 VRS & Experiential Enterprise Summit! This year’s conference was a huge success, and we look forward to seeing you next year in beautiful San Francisco, CA. Next year’s conference will be held October 16-17, 2018. As we develop the agenda and registration, we will send out emails and post … Read More