Shared Experiences Are Transforming Mobile AR Marketing Campaigns

Jason RheeAnnouncements

Current augmented reality marketing campaigns drop products and other branded experiences into the consumers’ real world, creating a widely available immersive experience that is unique to the brand. These experiences are evolving as the next wave of immersive marketing is coming. Development tools like Google Anchors and ARKit 2.0 enable users to interact with one item in a shared environment … Read More

Why Every Enterprise Needs An XR Strategy Now, Not Later

Greenlight InsightsAnnouncements, VRS Spotlight

Why Every Enterprise Needs An XR Strategy Now

The last ten years have seen a digital transformation driven by ubiquitous computing. Consumers expect to have 24/7 access to the information and content to which they have increasingly become accustomed, and marketers can now leverage an omnichannel approach to consumer engagement, creating experiences that are no longer limited to a physical space. With this in mind, virtual, augmented and … Read More

Save The Date! 2018 Conference Announced!

Greenlight InsightsAnnouncements, News

Virtual Reality Strategy Conference 2018 Dates Announced

Breaking news! We’ve announced the date and venue for our 2018 VRS & Experiential Enterprise Summit! This year’s conference was a huge success, and we look forward to seeing you next year in beautiful San Francisco, CA. Next year’s conference will be held October 16-17, 2018. As we develop the agenda and registration, we will send out emails and post … Read More

VRS 2017: What We Learned About The State Of VR

Greenlight InsightsAnnouncements, News

VRS 2017 featured several highlights coming from 85 speakers in 38 sessions over the two-day executive conference.Now in its second year, VRS 2017 assembled a stellar lineup of industry leaders, including analysts and tech executives. VRS 2017 attendees got the chance to not only listen to what top analysts from Greenlight Insights had to say, but also heard from executives from Qualcomm, Samsung, … Read More