Why Every Enterprise Needs An XR Strategy Now, Not Later

Greenlight InsightsAnnouncements, VRS Spotlight

Why Every Enterprise Needs An XR Strategy Now

The last ten years have seen a digital transformation driven by ubiquitous computing. Consumers expect to have 24/7 access to the information and content to which they have increasingly become accustomed, and marketers can now leverage an omnichannel approach to consumer engagement, creating experiences that are no longer limited to a physical space. With this in mind, virtual, augmented and … Read More

VR Arcade Spotlight: Phasespace

Greenlight InsightsArcades, News, VRS Spotlight

phasespace

In order to simulate a virtual experience convincingly, tracking technology needs to be as fluid and accurate as possible. Positional tracking is crucial for the comfort and enjoyment of the user as movements need to reflect the user’s input to reduce the risk of malfunction. Challenges arise with the current landscape of head-mounted displays’ cable setups. Successful user experiences in … Read More

Sponsor Spotlight: Go Touch VR

Jason RheeVRS Spotlight

go touch vr

Haptic technology has become a growing sector of the technology landscape for virtual and augmented reality technologies. The ability to incorporate real-world inputs from the user truly immerses them into the virtual application. High growth opportunities are present as the market for haptic devices is vast with different solutions for bringing the user’s hands into the experience. Lille, France-based, Go … Read More

VR Arcade Spotlight: SpringboardVR

Jason RheeArcades, VRS Spotlight

springboardvr

Content distribution strategies have become the topic of discussion in both the virtual reality industry as a whole and the location-based virtual reality entertainment sector (LBVRE). Developers use distribution platform to gain exposure and create a monetization strategy while users can access an aggregation of content. SpringboardVR has capitalized on this opportunity in the LBVRE space with their VR Arcade … Read More