VRS Speaker Spotlight – Pete Blumel, The Rogue Initiative

Greenlight InsightsAnnouncements0 Comments

Pete Blumel, CEO of The Rogue Initiative, explains how virtual reality tech can enhance the moviegoing experience. Pete will be taking the stage at VRS on Wednesday, November 2nd. Get a taste of his views on Bloomberg West: http://www.bloomberg.com/news/videos/2016-07-22/should-more-filmmakers-use-virtual-reality-technology

Gearing Up for VRS: Three Things You Needed to Know in August

Greenlight InsightsAnnouncements

Lytro Releases First Footage Shot By VR Light Field Camera Lytro publicly released its first footage from its light field camera, Immerge. Light field cameras capture images with a sensor similar to video or photography cameras, but can reconstruct the image captured in 3D through measuring light rays hitting the sensor. This reconstruction process allows for the adjustment of focus after … Read More

#VRS2016 Panel to Discuss Implications of 360-Degree Video Advertising

Greenlight InsightsAnnouncements

Snapchat, the photo-sharing service turned social media network, published a 360-degree video advertisement last week to promote Sony’s premiere of “Don’t Breathe.” The ad was a short 10 second clip that leads to the full experience. An important, and oft-overlooked aspect of the campaign is that the video is not housed on the app. Instead, Snapchat users had to swipe up to … Read More

People More Likely To Buy With Strategic Virtual Reality Use, According to New Study

Greenlight InsightsAnnouncements

Greenlight VR released results this week from its survey of 1,300 adults that found the majority of consumers—71 percent of them—feel that VR makes brands seem “forward-thinking and modern.” However, there’s even better news for brands’ bottom lines: 53 percent of respondents said they’d be more likely to purchase from a brand that uses VR than from one that doesn’t. … Read More